360° thought leadership
Successfully leveraging The Economist
brand through a profitable events
business depends on effective direct
marketing. We’ve worked on up to
20 campaigns a year to drive business
delegates to Economist events.
Customers like it because the
communication anticipates everything
they need to make an informed, high
cost, discretionary purchasing decision.
Entirely ‘on-brand’ for the Economist
we only want you in the room if you
should be there.
The client likes it because it has helped
them grow the business, expanding
the portfolio as success breeds success.
Successfully juggling up to 20
campaigns a year is half the story
- quality metrics is the other half.