The Lgs Partnership is a full service B2B marketing agency committed to helping clients achieve sustainable competitive advantage through stronger propositions and more effective go-to-market strategy. We deliver a deeper understanding of buyer behaviour and equip sales and marketing teams to shape the process to their advantage. We bring depth of insight and strategy, backed with real creative nous and blistering execution to help companies optimise their inbound and outbound marketing activity. Our team offers expertise in b2b branding, thought leadership, social media, digital and direct marketing combined with a focus on whole-company engagement that ensures marketing promises are delivered at every buyer decision point.
We live in exciting times where what was once ‘known’ is now uncertain and what promises much has yet to be proven. Against this backdrop we help clients focus their marketing on the very human series of decisions that bring a customer to their door and turn them into a committed and engaged advocate for the brand.
It’s always about demand generation and building the brand. It’s never about following the crowd, or doing the next cool thing. We don’t need to throw out everything we did before, but we do need to adapt and change, target and then refine. Buyer behaviour is changing, but people are still people and their decision points can be predicted, mapped and influenced.
Like many businesses, The Lgs Partnership is built on the belief that things can be done better; that the conventional way of working is no longer working. Unlike most however, we’ve already been doing this for nearly 20 years. Our co-founders have worked as client and agency across countries and industries, delivering award winning work with a tangible impact on the bottom line for some of the biggest business brands and the smallest most exciting start-ups.
We like to think of it as reinventing B2B, one client at a time :)