Shaping the customer journey in a highly competitive market
Delivering Marketing, Sales and Commercial support modelled around EDF's B2B customer journey.
Customers like it because EDF address their issues and offer insights with storytelling that lead to a solution. Delivered in formats that are more convenient – desktop, laptop or tablet while still giving the flexibility to print on demand. The client likes it because with a company-wide resource holding consistent, on-brand messages in 'ready-to-go' formats, they can engage buyers with the right materials at the right time.
Our view: Being in the right place at the right time with the right message is central to influencing the buying process.