A deeper understanding
Air Products is in reality an engineering
and innovation company with a deeper
understanding of what their customers
need to achieve with the products.
When European legislation was changing
refinery operations, we helped Air Products
show how hydrogen could be used to
achieve greater productivity and produce
cleaner fuels. Through direct mail, airport
advertising and conference sponsorship we
helped them take ownership of the issue
and achieve 100% of their target
Customers liked it because they were
able to plan ahead clearly.
The client liked it because it showed
their deeper understanding, moving
the conversation away from price
per tonne of hydrogen to the
It's always great to work with a
passionate client that is trying
to change the world.