A deeper understanding
Air Products is in reality an engineering and innovation company with a deeper understanding of what their customers need to achieve with the products.
When European legislation was changing refinery operations, we helped Air Products show how hydrogen could be used to achieve greater productivity and produce cleaner fuels. Through direct mail, airport advertising and conference sponsorship we helped them take ownership of the issue and achieve 100% of their target prospect meetings.
Customers liked it because they were able to plan ahead clearly.
The client liked it because it showed their deeper understanding, moving the conversation away from price per tonne of hydrogen to the value delivered.
It’s always great to work with a passionate client that is trying to change the world.