Adding value to value add
When AkzoNobel aquired ICI so began the complex business integration journey. A fundamental review of business messaging within the packaging coatings BU led to brand new story lines of unsung customer collaboration coaxed from reticent pragmatists.
Customers like because it puts their product centre stage, exploring how they push the boundaries by working with AkzoNobel to deliver for their customers.
The client like it because it brings entirely fresh impetus to the brand proposition.
Making the invisible visible by heroing all the support that never gets billed for.