What do you really need to know?
The shift from personal independence to dependence on others in later life is a world of unique stories, common causes, growing numbers and difficult decisions.
Choosing a care home is usually a distress purchase. By bringing fresh eyes to the process, we helped Anchor put potential residents and their families in control with a series of resources that prompt the question “Is this home right for me?”
Customers like it because they are given a framework that lets them judge care home services and standards openly against the alternatives.
The client likes it because they uniquely support a real customer need and demonstrate a spirit of openness and trust at a critical decision point.
Exploring the homecare environment was humbling, challenging, worrying and uplifting all at the same time. And hugely worthwhile.