What do you really need to know?
The shift from personal independence
to dependence on others in later life
is a world of unique stories, common
causes, growing numbers and difficult
Choosing a care home is usually a
distress purchase. By bringing fresh
eyes to the process, we helped Anchor
put potential residents and their families
in control with a series of resources that
prompt the question “Is this home right
Customers like it because they are
given a framework that lets them
judge care home services and
standards openly against the
The client likes it because they
uniquely support a real customer
need and demonstrate a spirit of
openness and trust at a critical
Exploring the homecare environment
was humbling, challenging, worrying
and uplifting all at the same time.
And hugely worthwhile.
Shaping the agenda
Grey Pride is a campaign that calls on
the British Government to appoint a
dedicated Minister for Older People.
Its first objective was to fill a
100,000 signature petition to be delivered
to Downing Street. 137,000 people duly
obliged – we encouraged them with
national press advertising and a
48 sheet poster campaign.
This is Anchor¹s first lobbying
initiative. Change is needed in
the sector and we agree that it¹s
better to actively shape it.