Software supplier or provider of tools
to drive improvement right across
your school? At Capita SIMS we
took one to one meetings and ran
workshops in order to find out.
Helping Schools Inspire is the ‘arrow
head’ of a project to reposition the
Capita SIMS brand, reframing the
conversation away from products to
outcomes and aligning the brand
values with teacher’s own aspirations.
Customers like it because it reprioritises
them, putting their needs back at the
centre of things.
The client likes the Helping Schools
Inspire positioning because it shines
a light on how pupils, teachers,
schools, parents and governors
can all benefit in different ways.
Success is about the real world, not
user manuals. By concentrating on
the difference SIMS can make places
the brand firmly at the intersection
between technology and culture.