Software supplier or provider of tools to drive improvement right across your school? At Capita SIMS we took one to one meetings and ran workshops in order to find out.
Helping Schools Inspire is the ‘arrow head’ of a project to reposition the Capita SIMS brand, reframing the conversation away from products to outcomes and aligning the brand values with teacher’s own aspirations.
Customers like it because it reprioritises them, putting their needs back at the centre of things.
The client likes the Helping Schools Inspire positioning because it shines a light on how pupils, teachers, schools, parents and governors can all benefit in different ways.
Success is about the real world, not user manuals. By concentrating on the difference SIMS can make places the brand firmly at the intersection between technology and culture.