360° thought leadership
Successfully leveraging The Economist brand through a profitable events business depends on effective direct marketing. We’ve worked on up to 20 campaigns a year to drive business delegates to Economist events.
Customers like it because the communication anticipates everything they need to make an informed, high cost, discretionary purchasing decision. Entirely ‘on-brand’ for the Economist we only want you in the room if you should be there.
The client likes it because it has helped them grow the business, expanding the portfolio as success breeds success.
Successfully juggling up to 20 campaigns a year is half the story – quality metrics is the other half.