Five into One can go
Tradeshows can still deliver
significant value, but in a digital
world need to be better managed
than ever before. Acting as a catalyst
and budget co-ordinator, we leveraged
the collective buying power of 5
business units to transform their
involvement into a sophisticated,
high profile presence. Year after year
they shared a global platform but retain
individual brand integrity.
Customers like it because it saves
them time, providing a convenient
and professional setting for secure,
commercially sensitive discussion and
real decision making.
The client likes it because they write
new business. Meeting rooms are
booked in full before the show opens,
resulting in 63 hours of quality customer
time in only three days.
Live events still work, you just have
to find inventive ways to keep costs
down and create a platform for
ongoing customer engagement.