Five into One can go
Tradeshows can still deliver significant value, but in a digital world need to be better managed than ever before. Acting as a catalyst and budget co-ordinator, we leveraged the collective buying power of 5 business units to transform their involvement into a sophisticated, high profile presence. Year after year they shared a global platform but retain individual brand integrity.
Customers like it because it saves them time, providing a convenient and professional setting for secure, commercially sensitive discussion and real decision making.
The client likes it because they write new business. Meeting rooms are booked in full before the show opens, resulting in 63 hours of quality customer time in only three days.
Live events still work, you just have to find inventive ways to keep costs down and create a platform for ongoing customer engagement.