Shaping the digital journey in a highly competitive market
From sales brochures to fact sheets, digital e-brochures have almost entirely replaced traditional print for EDF's business customers.
Customers like e-brochures because they offer timely delivery in a format that is more convenient – desktop, laptop or tablet while still giving the flexibility to print on demand. The client likes e-brochures because they more closely align with customer decision points and call centre/key account sales activity.
Our view: Being in the right place at the right time with the right message is central to influencing the buying process. Our e-brochures are modular and dynamic, making them easy to assemble, update, enrich with video and then share across platforms.