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What’s too long? Too many words? Context is everything. But the challenge remains the same, wherever we’re working.
Increasingly, the norm is to side-step the written word with film/animation.
The modern paradigm is Less to read. More to watch. But we still need words.
Obsessed with simplicity and brevity and mindful of TL;DR, I smiled when I read Tesla’s summation of millions of dollars of investment effort in the new Class leading Plaid Model S…..
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99 words.
That’s all it took them.
Looking for the detail? Scroll down the page and you’ll hit 100 -150 words in bites of as little as 5 at a time.
Click out of the page and it takes you to ‘buy’.
That’s your lot!
I like that.
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